TIMELESS DRAPES FOR THE AGELESS WOMAN
An accomplished doctor, a corporate achiever, a philanthropist – few things are as precious as a woman who loves her work
She seeks to dress in a way that complements the wisdom gained with age. She is smart yet emotional.
For her, Aprudha presents an unmatched range of sarees to cherish beyond passing trends. For a long time to come.
Aprudha is a collection of handcrafted sarees designed for the experienced woman. It understands her choices and aligns with them to become her wardrobe staple. But Aprudha’s mindful fashion doesn’t end with a purchase. The exclusively designed saree bags and our thoughtful saree care tips take care of the pieces to last year after year.
HOW OUR STORY BEGAN
When Sweta Anand realised that her choice in handloom sarees was always applauded, she decided to transform this consistent admiration into inspiration. With an aim to preserve the ancient Indian craft and promote its weavers, she started collaborating with artisans to bring her saree designs to life. She launched Aprudha in 2017 in Pune with her husband Abhishek.
CLOSER TO OUR BUYERS
But it was with our Experience Center, also started in Pune in 2019, that we took a leap in coming closer to our buyers. From Tussar to Mulberry, Kosa to Maheshwari, as women felt the fabrics, textures of silk and intricacies of designs, our designers observed and learnt from their preferences.
For sarees delivered straight to homes, our warehousing and shipping from Pune and Mumbai helped meet that with ease.
WEAVING-IN OUR SAREE BAGS
Our hot selling cotton saree bags were born out of our own needs. To store our collections at the store, we skipped plastic and chose locally-made pure cotton saree bags instead. The turn of events in 2020 made people look for a safe way to store their sarees for long periods. Made by a jobless domestic workforce, the saree bags became very popular. Our saree bags are available in nine styles, and have reached the wardrobes of women who treasure their six yards.
ALL ABOUT CHERISHING FOREVER
Borrowing from our name, which means ‘the one that never gets old’, our inspired sarees outlive a lifetime. Quite like the women we craft the sarees for, nurturing is at the heart of everything we do. So while our handpicked collection of authentic sarees makes a statement at work, our exclusive saree bags protect them as they’re tucked away in a wardrobe.
ON OUR WAY TO TOMORROW
Aprudha is for the ageless woman who wears the glow of her experience, grows with her own success and wears her beauty because she owns it. The effortless grace of a saree is the effortlessness of her soul. With approachable, personalised customer service and hassle-free