Leadership Team

Aprudha was Founded by serial entrepreneurs -  Sweta Anand and Abhishek Mishra – a fun-loving power couple from Pune whose skills complement each other. 


Sweta Anand, Our CEO who often people refer to by the name “Aprudha” is the torchbearer to this entire idea. After working at an Investment Banking firm in the US, She came back to India in 2009 and co-founded a profitable technology company. She always wanted to build a Fashion brand around Indian ethnic-wear and started traveling, meeting people, and researching and a few years later Aprudha was incorporated. Handloom sarees was the first product that she launched and which has been the most successful offering we have.

Sweta heads the entire sales force, procurement, and customer support. She actively reaches out to customers and prospects to ensure Aprudha promises are well kept. Her incredible ability to find the right product for the right customer has been the reason for the phenomenal growth of the company. With her charismatic personality, people of any age group feel a connection with her. She always says – I make friends not customers.


Abhishek Mishra is the Managing Director and Co-Founder of Aprudha. With several years of experience in Software Technology and International Business, he helped set up the strategic aspects of Aprudha – from online presence to investments. Being an entrepreneur for over a decade, he has mentored the entire Aprudha team at every step.


Abhishek heads the Finance, marketing, and technology operations for Aprudha. He takes care of design and innovation in the Eco-Friendly products division. Being a left-brainer he likes to take problems head-on - and has been able to evolve the company in a short amount of time.



Mandira Shukla is the Product & Design Head at Aprudha. A fashion design graduate from S.N.D.T Mumbai, she has worked with well-known fashion designers & participated in a number of popular fashion weeks.

Her work has focussed around various handmade crafts like Sanganer hand block prints, herbal dyeing, contemporary hand embroideries & many more surface ornamentation techniques - a perfect alignment to the kind of handloom products we make.

Mandira heads the production & design process for Aprudha. Her design philosophy is to revive the ancient crafts in a modern way and build products that are loved by all generations. Under her leadership, Aprudha has been able to enhance the product line and provide more sophisticated designs.

Amit Durg heads the Operations and Logistics for Aprudha. With his years of experience in managing in-store operations, backend processing and payment processing systems he has been able to streamline the complex business processes that span right from the moment an order is placed till the time its delivered.

His simplistic yet extremely structured approach to be on top of things has immensely helped Aprudha in scaling its operations from few orders a day to hundreds of them - and expanding ever since. He and his team work as a synchronized machine day and night.